Instagram rolls out Enhanced tags feature to support Black and underrepresented content creators

As part of its enhanced tags rollout, Instagram will make it easier for creators to receive credit for their work. Users can view and share a creator’s specific contribution to a photo or video post with the enhanced tags, according to the company. It is the creator’s self-designated profile category that specifies their role within the tag. With these new tags, creators will be able to tag other creatives within their posts as a way to give them more exposure for their work.

What that means is that work of collaborators on a post, will now be more visible.

Here’s how Instagram outlined you can use Enhanced Tags:

– Open the Instagram app and tap the (+) in the top right corner

– Create a new Post and tap Next

– Make any creative edits then tap Next

– After writing a caption, tap Tag People

– Select Add Tag and search and select your contributors

– Tap Show Profile Category to display the creator category

– Tap Done

– Once you’ve added any additional tags and details, tap Share

“Proper creative credit and recognition is a starting point for discovery, new opportunities and economic empowerment,” Instagram said in a blog post about the announcement. “For many Black and underrepresented creators, crediting is an entryway to building a sustainable career as a creator.