In a ground-breaking move, Apricart launched Pakistan’s first ever hybrid ecommerce store as its contribution to a sustainable online grocery industry.
Apricart, Pakistan’s fast growing online grocery business, has taken yet another exciting leap towards revolutionizing the retail industry, with Pakistan’s first ever hybrid hub for groceries. The latest introduction of an unprecedented shopping model will continue to propel Apricart towards its vision of enabling the masses of Pakistan to embrace more efficient ways to shop their groceries.
Despite accelerated growth in e-grocery shopping due to Covid, Pakistani market is not at par with global trends. Customers have become habitual to crowded supermarkets and long check-out queues. With rising grocery inflation, grocery bills are consuming a significant share of wallet! So, masses are cautious in adopting e-trends with low trust level in new brands, especially the ones with which there is limited to no physical exposure, and understandably so!
For all these people, Apricart’s hybrid Click & Collect Store is presenting a perfect solution. Conceptually, Click & Collect allows buyers to order from home and collect from store but Apricart Click& Collect goes a step beyond. It offers a physical store for the customers to walk in, interact with the team and experience the store as usual, place their orders online guided by well-trained staff, and collect their orders within the same visit in under 15 minutes. The hybrid nature of the store is designed to spell out the appeal and convenience of ecommerce platforms for the masses through repeated exposure, pulling them towards the futuristic ways of catering to their grocery shopping needs.
Apricart CEO, Mr. Khalid Memon commented on this fresh accolade for his startup, “This is truly the first hybrid e-commerce model shopping experience in Pakistan. We have designed hybrid model specifically to help accelerate transitioning of masses towards online grocery shopping and contribute towards promoting e-commerce ecosystem in Pakistan.”
This facility comes in addition to the option of home delivery, and placing prior orders at Click & Collect to be picked up at pre-selected time slots through Apricart mobile app, to ensure ‘Khuwari, Mehengai, aur Waqt ki Bachat!’ The customers can also visit Apricart Click & Collect Store for item exchange, return and refunds. It is the kind of convenience that’s never been seen before, and that too right in your local neighborhood!
Addressing a panel discussion in Zindigi Future Fest, he mentioned “Sustainability is at the core of our day-to-day operations with a close view of our strategic goal of providing affordable groceries to masses. With growing inflation, consumer purchasing trend is an amalgamation of conscious and economic buying with convenient shopping experiences.”
Apricart Click & Collect Store stocks entire range of Apricart’s exclusive staples brand, Jehan, offering a wide variety of high-quality rice, pulses, sugar, salt and spices at highly affordable rates, reinforcing Apricart’s commitment to continue appealing to the masses with its e-grocery solution.