UBL and ABHI have signed an agreement to create a market-first partnership,
enabling UBL’s Employee Banking account holders to access their earned salaries, ahead of their actual pay-day cycle. With ABHI’s technology integrated, the end-users will be able to apply for instant credit into their accounts through a few clicks via UBL Digital App.
ABHI is one of the leading Fintechs that ventured into Pakistan with the aim of contributing to the Financial Wellness landscape. Set up in 2021, ABHI was valued at $90 million in just 9 months since its inception and Pakistan is their first, go-to territory, after which they plan to expand into the regional markets.
UBL’s Fintech Accelerator Program helps identify and connect with such aspiring start-ups which have the potential of changing the Digital Finance landscape and lives at the grass-root level. Speaking at the occasion, Omair Ansari, CEO of ABHI said, “This partnership is a big step towards financial wellness of Pakistan. Our aim is to reach as many people as possible to enable their financial freedom. Partnerships like these boost our purpose and growth. Now, not only people who have ABHI app can access their salaries, but the same facility is given to people through the UBL app.”
Sharjeel Shahid, Group Executive Digital Banking – UBL, expressed his views at the signing ceremony, “this is a promising partnership, aimed at making a difference in the lives of our customers, by bringing to them on their finger-tips what they actually need. UBL believes in investing in the Fintech ecosystem and will continue to be at the fore-front of this evolving space”
