Nike is the latest company to take advantage of the mind-bending technology of the 3D curved billboard screen at Tokyo’s Shinjuku Station.
Beginning in 2014, sneakerheads across the globe have marked March 26 by celebrating all things Nike Air Max.
Air Max Day has become an international celebration among sneakerheads, paying tribute to the iconic Nike shoe.
新宿東口に巨大なエアマックスが登場 👀 🔴⚪️🔴
— Nike Japan (@nikejapan) March 22, 2022
ナイキエアはシューズの域を超えた、進化し続けるアイディア💭
みんなにとって、ナイキエアとは？📢 コメント欄に教えて👇#AirMaxDay #エアマックス pic.twitter.com/vXTDkkfd52
The campaign shows an orange Nike shoe box that bursts open to reveal numerous Air Max models. The campaign on the Cross Shinjuku building, highlights Air Max 1’s journey by looking at past releases, like the ‘Anniversary’ and Concepts’ ‘Mellow’ drops.
A cat’s paw can also be seen swiping the box at the end. Those familiar with Cross Shinjuku will also be aware of the calico cat who lives there called Nya. Nya has been interacting with the organization advertising in the space since July 2021.
Nike’s Japanese brand manager, Shun Hosoi, posting a video of the ad to LinkedIn overnight with the following post: “I’m thrilled to announce that we launched first-time-ever 3D OOH campaign to celebrate AirMax Day on 3.26. We are taking over the whole building of Cross Shinjuku from 3.21-3.27!!
“I’d like to take this opportunity to thank everyone who was involved in this project from Nike brand marketing team, creative team, media team, and advertising agency partners!!”
