There may be an end to “borrowing” someone’s Netflix account. Reports suggest Netflix is cracking down on multiple households sharing passwords.
As part of its latest effort to crack down on password sharing, Netflix will soon launch a test that will charge users an additional fee for anyone who logs in outside their household.
“We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans. While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared,” wrote Chengyi Long, Netflix’s director of product innovation in a blog post. “As a result, accounts are being shared between households—impacting our ability to invest in great new TV and films for our members.”
Some users have experienced a message that reads: “Start your own Netflix for free today. If you don’t live with the owner of this account, you need to your own account to keep watching.”
Netflix begins trying out a new feature that could signal an effort to crack down on password sharing. If you’re using someone else’s account, a warning will pop up on ur screen says, “ If you don’t live with the owner of this account, you need your own account to keep watching,” pic.twitter.com/eQa4sYHCfx
— CulturePlay 6M Double Masks Vax (@picture_play) March 12, 2021
Netflix isn’t giving up on those of you who need to reclaim your Netflix passwords. Some users have the option to hold off on verification and continue watching as usual. We don’t yet know if stricter measures will be introduced or if a general rollout is in the works.