KARACHI: Google has announced that it has launched its first Gaming Growth Lab in Pakistan on Friday.
The Lab, a five-week virtual program, is designed to help new mobile gaming ventures expand their offerings and grow their businesses. According to a statement released by Google, this launch represents Google’s commitment to accelerating Pakistan’s digital gaming industry.
Pakistan’s gaming ecosystem — comprising many gaming studios and developers of gaming technologies — has been gaining great recognition both domestically and internationally.
Speaking about the initiative, Google’s Regional Director, Pakistan, Bangladesh, and Sri Lanka, Farhan Qureshi said: “We see a huge opportunity today to support emerging local developers and help them expand their offerings to an international audience. Through the Gaming Growth Lab, we will offer access to our products and platforms, like Cloud, Ads, AdMob and Play, as well as provide mentoring sessions and workshops to help nurture and grow these enterprises.”
The Gaming Growth Lab program is built on 4 core pillars:
DREAM: Insights on the gaming ecosystem and global growth opportunities.
DEVELOP: Access to Google’s cloud solutions and technology to build user-friendly apps.
DRIVE: Education on growth and monetization models, including user acquisition strategies.
DATA: Knowledge of data and measurement through tools like Google Ads and Firebase to help companies achieve data-driven growth.
The programme will be delivered in both English and Urdu. It will commence on March 1.
Interested organisations and individual candidates can apply from now until February 11.