Leonardo DiCaprio is ‘proud’ to join French brand as an investor

As luxury brands seek to broaden their appeal to consumers, Hollywood actor Leonardo DiCaprio has acquired an equity stake in French champagne house Telmont, its majority owner Remy Cointreau said on Wednesday.

“From protecting biodiversity on its land, to using 100% renewable electricity, Champagne Telmont is determined to radically lower its environmental footprint, making me proud to join as an investor,” DiCaprio said in a statement.

In February 2021, LVMH’s Moet Hennessy bought a 50% stake in rap star Jay-Z’s Armand de Brignac champagne brand.

The Telmont champagne house was established in 1912, and in October 2020, Remy Cointreau, which competes with Diageo and Pernod Ricard, acquired a majority stake in it.

Historic luxury brands around the world have struck partnership deals with celebrities in their bid to lure younger customers, with Jay-Z’s pop star wife Beyonce already involved in the Ivy Park sportswear brand.

DiCaprio is one of Hollywood’s most famed actors, winning an Oscar in 2016 for his role in movie “The Revenant”, while his other hit films have included “Titanic” and “The Wolf of Wall Street”