Harpic has long been a market leader in the cleanliness, hygiene and disinfection of sparkling bathrooms. From the legendary ‘Blue Toilet Cleaners’ (dressers and flushes) that can clean toilet bowls to the new ‘Red Bathroom Cleaners’ that clean and disinfect floors, tiles, faucets, sinks and all other surfaces. Harpic’s powerful formula has been proven to be effective against lime scales and kills 99.99% of bacteria while making toilets and bathrooms look like new.
Brand with being so well established in the market that they wanted new brand ambassador to reflect the same connections with consumers. Through a scientific consumer-based survey. Harpic Pakistan concluded that the most popular, famous and beloved celebrity that has potential and current consumers would want to see collaboration with the brand was none other than Ayeza Khan.
Luckily, talks between the brand and the celebrity transpired to reveal that Ayeza Khan was already a loyal customer of the brand, using the product regularly in her household. With that fact in mind, she became the ideal choice for Harpic as their new brand ambassador.
Not only does Ayeza Khan embody the brand’s ethos of being an all-rounder that can seemingly do everything, but she is also the first-ever female face to represent the brand. Her loveable and aspirational persona is one that resonates with the consumer and the brand equally.
Harpic’s new direction with their brand ambassador is one that is coupled with new formulation and messaging as well. The brand, being a part of Reckitt Pakistan, shares the core belief that its top priority is the safety, health, and wellness of Pakistan’s communities. Hence, their new formulas are extremely effective against bacteria and viruses that originate from the washroom and can lead to many diseases.
